Maui Jim, founded in 1980 in Lahaina, Hawaii, started as a small company selling sunglasses on the beaches of Maui. The brand was born out of a desire to combat the intense Hawaiian sun while preserving the island’s vibrant colours. In 1987, Maui Jim revolutionized eyewear by introducing their Polarized Plus® technology, which enhanced colour, clarity, and detail while protecting against glare and harmful UV rays.

Initially offering just seven styles, the brand quickly gained popularity for its unique lens technology and island-inspired designs. Maui Jim expanded globally, becoming synonymous with high-quality, performance-driven sunglasses that combine function with style.

The company remains committed to its Hawaiian roots, drawing inspiration from the islands’ natural beauty and laid-back culture. Today, Maui Jim is a leader in premium eyewear, offering a wide range of sunglasses and prescription lenses. Known for innovation and craftsmanship, it continues to deliver “Aloha spirit” to customers worldwide.