Blankstone Opticians promise the sun will breakthrough eventually…

The sun will break through eventually, and when it does, it’s essential you take care of your eyes.

So says Mark Blankstone who’s company Blankstone Opticians in Liverpool are on the verge of celebrating 25 years in the industry and have just launched their August Suncare campaign in conjunction with their sale.

“What most people don’t know is that wearing the wrong kind of sunglasses in the sun is worse for your eyes than wearing no sunglasses at all.”

“When wearing any glasses with a dark lens, the pupil is prevented from contracting in the sunlight, helping you to see better. Unfortunately, when wearing sunglasses without the proper UV protection, the pupils stay dilated in the sun, letting in the harmful UV rays which can lead to cataracts, pytergia, and retinal scarring.”

“Without sunglasses, the eyes can naturally protect themselves to an extent – by contracting and letting as few UV rays in as possible – however, your vision is then compromised.”

“The best way to solve this problem is to buy quality, designer, protection-rated lenses, to ensure your eyes are protected from both UVA and UVB rays, and that you have the best vision possible in the sun.”

Mark says it’s always worth checking that your lenses have one of the following:

The CE mark, which is the European standard for Ultraviolet filtering;

The British Standard BSEN1836, which guarantees the lenses will provide protection against harmful UV rays;

An assurance that the sunglasses offer 100% UV protection.

The Blankstone Opticians’ Suncare campaign runs until the end of September when the Derby Square, Lord Street, Liverpool firm specialising in designer sunglasses will announce its 25^th anniversary celebration plans.